Our Ambassadors
Meet the dedicated individuals leading the movement to end all abuse in football.
Our ambassadors are players, coaches, and advocates who have experienced the impact of abuse and are committed to creating positive change in the beautiful game.
Lead Ambassador
Former England International
A Message from Our Lead Ambassador
Emile Heskey
"Throughout my career, I witnessed firsthand the devastating impact that abuse can have on players, fans, and the entire football community. Abuse is unacceptable whether it's on the pitch, in the stands, or online."
"That's why the role of our ambassadors is so vital. We need passionate individuals who will stand with us and spread the word that we are actively going to hit this head-on. Together, we can create a culture of respect and safety in the beautiful game."
"Join us in this crucial mission. Help us make football a place where everyone i.e. players, staff, and supporters can enjoy the game free from fear and harassment."
Emile Heskey
Lead Ambassador, Football Safety App
Our ambassadors champion our mission to empower every fan, player, and member of staff to speak up, challenge discrimination, and help create a safer, more inclusive game for everyone.
See it. Report it. End it.
The Role of Our Ambassadors
Our platform empowers users to instantly report incidents, from racism and abuse to drug use or suspicious behaviour. We ensure that every concern is heard, logged, and actioned responsibly.
Leading by Example
They demonstrate zero tolerance for abuse and promote positive behaviour both online and offline, modelling the standards expected across the game and inspiring others to act with respect and integrity.
Raising Awareness
They use their platform and voices to educate the football community about safety, respect, and how to report concerns through our app, helping ensure everyone knows their voice matters.
Supporting Victims
They advocate for those affected by abuse and help foster a culture of support, accountability, and action standing with victims, encouraging reporting, and contributing to meaningful change.
Meet Our Ambassadors
We’re proud to work alongside passionate individuals helping to create a safer, more inclusive football community.
Marcus Rashford
Former England, Manchester United Player
“I will never apologise for who I am and where I came from.”
Bukayo Saka
Former England, Arsenal Player
“I knew instantly the kind of hate I was going to receive and it is a sad reality.”
Troy Deeney
Former Watford Captain
“I’ve had death threats, I’ve had racist abuse… but I won’t be silenced.”
Karen Carney
Former England international Player
“I’ve been trolled, I’ve been abused… it’s relentless, but I won’t stop speaking my mind.”
Jess Carter
Former England, Chelsea Player
“It’s disgusting. No one should have to go through this just for playing the game they love.”
Eniola Aluko
Former England international Player
"I was made to feel like my voice didn’t matter. But I will always stand up for what’s right."
Become an Ambassador
Are you passionate about football safety and driven to make a difference? Join a growing community of advocates working to promote respect, accountability, and safer football environments.